Irina Beltcheva

Irina Beltcheva is a seasoned professional with extensive experience in marketing and public relations. Currently serving as the Global Travel Retail and Expansion Manager at NAOS, which oversees brands such as Bioderma, Institut Esthederm, and Etat Pur since December 2017, Irina has also held roles as Regional Marketing and Training Director and Marketing Manager within the same organization. Prior experience includes serving as Spokesperson for the Council of Ministers in early 2017, as well as a TV host at Bulgaria ON AIR from 2015 to 2016. Additionally, Irina worked as PR Manager at 5W Communications and OT-DO Consult between 2014 and 2014. Irina holds a Master's degree in Public Relations from Birmingham City University and an HBO degree in European Studies from De Haagse Hogeschool, complemented by studies at Sciences Po Lille.