NAP is a strategic differentiation partner that helps businesses become the preferred choice in their category.

Founded by Nandini Mediratta and Prabhav Singh, NAP helps businesses uncover the reasons customers choose them, strengthen those advantages, and translate them into product strategy, positioning, brand, and experience.

Our work begins with understanding the business, the market, and the customer. We identify opportunities to create meaningful differentiation, develop a strategic roadmap, and help bring it to life across every customer touchpoint.

Every engagement starts with a Differentiation Audit and can extend into a multi-week Differentiation Sprint, where strategy becomes execution.

Our expertise spans product strategy, business strategy, positioning, AI products, UX, branding, go-to-market strategy, and decision intelligence.

We design the reasons customers choose you.

NAP

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NAP

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