Boyoung Son

Boyoung Son is a skilled Product Marketing Manager with extensive experience across multiple industries. Currently at NAPA since November 2022, Boyoung leads marketing and communication strategies for design solutions products and services, encompassing product marketing, content creation, and event organization. Prior roles include managing product launches at Enfuce, executing marketing strategies for ABB's Large Motors and Generators Division, and contributing to digital marketing initiatives and communications across various divisions at ABB. Boyoung's experience also includes editorial work in design journalism, tax and payroll management for expatriates at Technip, report production at Booz & Company, and logistics coordination at Impex Gls Inc. Academic credentials include a Master's degree in International Design Business Management from Aalto University and a Bachelor's degree in French Language and Literature/Economics from Hankuk University of Foreign Studies.