NASA Jet Propulsion Laboratory
Yves Bergquist is a prominent figure in the fields of artificial intelligence and media, currently serving as an Advisor at NASA Jet Propulsion Laboratory, where the focus is on content strategy for JPL's Story Lab. As Co-founder and CEO of CortoAI, Yves is developing an AI application that analyzes visual media to determine target audiences. Yves holds the position of Director of the Project on AI & Neuroscience at the University of Southern California's Entertainment Technology Center, a think-tank for the media and entertainment industry. Additionally, Yves is a member of Columbia University's Digital Storytelling Lab, contributing to innovations in digital arts. Yves also co-chairs the ETC-SMPTE Joint Task Force on Artificial Intelligence Standards in Media and has held roles as CEO and Chief Data Scientist for various organizations, leveraging data science to improve understanding in digital marketing and viewership measurement. Yves's educational background includes an MBA in Global Competitive Strategies, a Master's in Statistics, and multiple history degrees from prestigious institutions.
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NASA Jet Propulsion Laboratory
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Formed in 1936, the NASA Jet Propulsion Laboratory is a federally funded research and development center managed for NASA by the California Institute of Technology (Caltech.) JPL joined NASA as an FFRDC when the agency was founded in 1958. JPL helped open the Space Age by developing America's first Earth-orbiting science satellite, creating the first successful interplanetary spacecraft, and sending robotic missions to the solar system. Today, JPL continues its world-leading innovation, implementing programs in planetary exploration, Earth science, space-based astronomy and technology development while applying its capabilities to technical and scientific problems of national significance. We have big aspirations, driven by our values. We aim to be: Bold, Inclusive, Trusted. We turn ideas for science investigation into the reality of groundbreaking space missions, partnering with our strategic business teams to guide JPL into the future. We Dare Mighty Things Together.