Yves Bergquist

Yves Bergquist is a prominent figure in the fields of artificial intelligence and media, currently serving as an Advisor at NASA Jet Propulsion Laboratory, where the focus is on content strategy for JPL's Story Lab. As Co-founder and CEO of CortoAI, Yves is developing an AI application that analyzes visual media to determine target audiences. Yves holds the position of Director of the Project on AI & Neuroscience at the University of Southern California's Entertainment Technology Center, a think-tank for the media and entertainment industry. Additionally, Yves is a member of Columbia University's Digital Storytelling Lab, contributing to innovations in digital arts. Yves also co-chairs the ETC-SMPTE Joint Task Force on Artificial Intelligence Standards in Media and has held roles as CEO and Chief Data Scientist for various organizations, leveraging data science to improve understanding in digital marketing and viewership measurement. Yves's educational background includes an MBA in Global Competitive Strategies, a Master's in Statistics, and multiple history degrees from prestigious institutions.