Deanna Peckham

Director, Analyst Partner Sales at NASCAR

Deanna Peckham has a diverse work experience in various roles and industries. Deanna started their career as an Adjunct Professor at Valencia College from 2002 to 2003. Deanna then worked at Golfweek for a decade, starting as a Staff Accountant and later transitioning to the role of Tournament Administrator. During their time at Golfweek, they handled invoicing, accounts payable, balance sheet reconciliation, and database management.

In 2005, Deanna joined the International Speedway Corporation (ISC) and held multiple roles. Deanna initially served as an Accounting Manager, overseeing general ledger reconciliation, accounts receivable, and accounts payable functions. Deanna also managed the transmission of positive pay files to the bank. Later, Deanna progressed to become a Business Analyst, responsible for interpreting legal sales contracts, providing financial reporting, and training employees on CRM and inventory systems. Finally, they became a Senior Manager, Analyst, specializing in Corporate Partnership Strategy.

Currently, Deanna is working at NASCAR as the Senior Manager, Analyst, and also holds the position of Director, Analyst Partner Sales. No end date has been provided for their current roles.

Overall, Deanna Peckham's work experience demonstrates their expertise in financial analysis, database management, and corporate partnership strategy within the sports industry.

Deanna Peckham, MBA, CCS received a Bachelor of Science degree in Hospitality Management from the University of Central Florida in 1993. Deanna then pursued further education and obtained a Medical Billing and Coding Certificate in Medical Insurance Coding Specialist/Coder from Seminole State College of Florida in 2017. In 2001, Deanna completed a Master of Business Administration (MBA) degree from Webster University. Additionally, they have taken additional courses in Computer Technology and Paralegal Studies at Daytona State College. Deanna also has a background in Accounting and Business Law, with studies completed at Florida Southern College. Deanna has obtained the Certified Coding Specialist (CCS) certification from AHIMA in July 2018.

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Timeline

  • Director, Analyst Partner Sales

    January, 2024 - present

  • Senior Manager, Analyst

    October, 2019

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