Jennefer Meléndez

Jennefer Meléndez is an accomplished marketing and public relations professional with extensive experience across various sectors. Currently serving as the Director of Event Marketing & Community Partnerships for NASCAR, Jennefer enhances brand visibility and community engagement within the Southeastern region. Previously, Jennefer held the position of Head of Communications for The Americas at Deezer, where responsibilities included leading public relations in North America and Latin America for the major music streaming platform. Jennefer's prior roles also include Manager of Public Relations at St. John & Partners, Manager of Public Relations + Social Media at BCW Global, and similar positions at Meliá Hotels International and JeffreyGroup, focusing on brand management and communications strategies. Jennefer began a career in marketing and public relations with roles at Ampco by AJW and Miami-Dade County, complemented by coaching and academic roles at Miami-Dade College. Jennefer holds Bachelor’s degrees in Political Science and Communication from the University of Miami.