Scott Prime

Scott Prime has extensive experience in the sports industry and strategic development. Scott worked at NASCAR as Vice President of Strategy & Innovation from May 2018 until present. Prior to that, they were Managing Director of Strategic Development at NASCAR from October 2015 to May 2018. Scott also worked at McKinsey & Company, where they held the position of Engagement Manager in the Tech, Media, and Telecom practice, with a focus on sports. Scott worked at McKinsey from November 2012 to October 2015, starting as an Associate in July 2010. In 2009, they were a Summer Associate at McKinsey. Scott's early career includes a role as Senior Manager of Strategic Development at the NBA from September 2006 to July 2008, and as a Consultant at Mercer Management Consulting from 2003 to 2006.

Scott Prime earned a B.A. in Economics from Princeton University in 2003. Scott later pursued an MBA from Harvard Business School, completing it in 2010.