Shane Nacpil

Shane Nacpil is an experienced professional in e-commerce and digital marketing, currently serving as the Project E-Commerce & Digital Marketing Manager for Nasser Bin Abdullatif Alserkal Est. since February 2018, focusing on the automotive division. This role involves leading B2B and B2C e-commerce initiatives, developing strategies to enhance market share, and managing various digital marketing channels. Prior to this, Shane held positions as a UX/UI Designer at First Screen and Head of Marketing & Design at RAR Holding Group of Companies, where Shane was responsible for guiding design teams and creating user-centric digital experiences. Shane began a career in graphic design at Baraka Ventures, excelling in web design and project leadership. Educationally, Shane holds a Bachelor's Degree in Information Technology from iACADEMY and pursued studies in Civil Engineering at Mapúa University. Expertise includes project management, multimedia software, and various digital tools.