Aileen Liu

Aileen Liu has extensive work experience in the e-commerce industry. Aileen began their career in 2006 as a Web Designer at BCBGMAXAZRIAGROUP, where they worked until 2008. In 2009, they joined Fashion Nova as an Ecommerce Manager and held this position until 2013. During this time, they gained experience in managing e-commerce websites and overseeing various aspects such as marketing, merchandising, traffic acquisition, analytics, and site design. Aileen then joined SHEIN Distribution Corporation in 2013 as the Director of E-Commerce, where they managed the day-to-day business for the US. Aileen was responsible for marketing, customer service, warehouse logistics, and the overall success of the e-commerce website. In 2018, Aileen joined Nasty Gal as the Vice President of E-Commerce, where they currently hold a leadership role.

Aileen Liu completed their Bachelor's degree in Political Economy from Sichuan University from 1997 to 2001. Later, from 2002 to 2004, they pursued a Master's degree in Information Resources Management from the University of Southern California.