Whitney Sayce

Whitney Sayce has extensive experience in marketing and managerial roles. Whitney started their career as a Marketing Analyst at LexisNexis in 2006 and then worked as an Inside Sales and Marketing professional at Parature in 2007. In 2008, they became an Account and Marketing Manager at Document Technologies. From 2009 to 2010, they served as a Marketing Manager at Callahan & Associates.

In 2011, Sayce joined Leading Authorities, Inc. as a Lead Writer, where they worked until 2016. During their time there, they honed their writing skills and contributed significantly to the company's marketing efforts.

In 2016, they joined NACUBO as the Senior Manager of Marketing, Digital Innovation. Whitney later assumed the role of Director of Marketing in February 2019. In their role, they oversaw the organization's marketing strategies and managed an annual budget of $350,000. Sayce was instrumental in executing multi-channel marketing strategies, implementing innovative ideas, and leading the organization through a successful rebranding effort.

Under Sayce's leadership, NACUBO achieved significant marketing results. Whitney brought in over $1 million in revenue from eblasts in 2021, representing a 300% improvement from the previous year. Additionally, their utilization of ad retargeting resulted in impressive impressions, clicks, and reach.

Throughout their career, Sayce has demonstrated expertise in marketing technology, content creation, website optimization, marketing automation workflows, and design work. Whitney has also effectively managed direct reports.

Overall, Whitney Sayce's work experience showcases their strong marketing skills, leadership abilities, and a track record of delivering successful marketing campaigns and initiatives.

Whitney Sayce attended the University of Virginia from 2003 to 2007, where they obtained a Bachelor of Science (BS) degree in Commerce with a focus on International Business and Management. Whitney also earned a Bachelor of Arts (BA) degree in Spanish from the University of Virginia's College of Arts and Sciences during the same time period. In addition, Whitney has obtained multiple certifications in various marketing areas from LinkedIn in the year 2016.