Elizabeth Herceg

Elizabeth (Lisa) Herceg has extensive work experience in marketing research and business insights. Elizabeth (Lisa) began their career in 2002 as an Associate Analyst at Abt Associates, where they conducted cognitive interviews, performed literature reviews, and assisted with focus groups for public health and education projects. In 2005, they joined the National Association of REALTORS® as a Marketing Research Analyst and later progressed to roles such as Manager and Director of Marketing Research. In these positions, Elizabeth was responsible for overseeing various research methods, including web surveys, focus groups, and in-depth interviews. Elizabeth (Lisa) also supervised research teams and vendors, reviewed survey projects for methodology, and supported internal and external clients. Elizabeth (Lisa) held their most recent role as the Director of Business Insights at the National Association of REALTORS®, where they managed all business insights research and supervised a team of analysts.

Elizabeth (Lisa) Herceg, IPC, AHWD completed a Marketing Research Certification at the University of Georgia from 2008 to 2009. Elizabeth (Lisa) also earned a B.A. in Theater Arts with an English Minor from Case Western Reserve University between 1990 and 1994. Additionally, they participated in the Marymount College London Drama Program in 1992 and 1993, focusing on Acting. Elizabeth also holds certifications in Insights Professional Certification (IPC) from the Insights Association, which they obtained in December 2010, and the Principles of Marketing Research from the University of Georgia in 2009.