Lillian Iversen

Lillian Iversen has been with the National Cherry Blossom Festival since October 2002, currently holding the position of Vice President and Senior Director of Events & Marketing. Lillian manages the project management of the festival, overseeing two departments, full-time staff, seasonal contractors, and cultural organizations. Known for their strategic thinking and problem-solving skills, Lillian is highly regarded as a trusted team director. Prior to their current role, Lillian was a Production Assistant at the Florida Sports Awards. Lillian holds a Master's degree in Tourism Administration from The George Washington University School of Business and a Bachelor's degree in Recreation from the University of Florida.