Muhammad Haider Mustafa

Cluster Category Planning Manager at National Foods Ltd

Muhammad Haider Mustafa is a highly experienced professional in commercial strategy and category planning, currently serving as the Cluster Category Planning Manager at National Foods Limited since April 2022. With a successful track record in managing significant business value, Muhammad has effectively collaborated with regional teams to drive category goals, execute customized trade plans, and optimize return on investment. Previously, in the role of National Route-To-Market Manager, significant achievements included enhancing distribution efficiency and national coverage. Prior experience includes roles as Area Sales Manager at Reckitt, where management of a large retail portfolio led to substantial growth, and various positions at GSK, Novartis, and Nearpeer, showcasing expertise in marketing strategies and team leadership. Muhammad holds a Bachelor’s Degree in Economics from Lahore University of Management Sciences and is currently pursuing an MS in Business Analytics at KSBL.

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National Foods Ltd

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National Foods Limited is a Pakistan-based multi category foods company. The Company is principally engaged in the manufacture and sale of food products. The Company offers approximately 250 products in over 10 categories. The Company offers recipe masala jars, pickles, frozen meals, ketchup, jams, rice, basic spices, salt, chutneys and sauces, golden fried onions, and ginger and garlic pastes. It also offers desserts, which include sweets, such as kheers and faloodas, and contemporary desserts, such as jellies and custards. In addition, the Company offers a range of approximately 50 recipes, such as biryanis, curries, barbeque items and kababs. It offers a range of savory snack mixes and seasonings, such as chat masala, dahi bara and pakora, and masala snax, including chilli chips, barrek sev, Karachi mix and moong dal. The Company's subsidiaries include National Foods DMCC, National Foods Pakistan (UK) Limited and National Epicure Inc.


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Headquarters

Karachi, Pakistan

Employees

501-1,000

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