Muhammad Haider Mustafa

Muhammad Haider Mustafa is a highly experienced professional in commercial strategy and category planning, currently serving as the Cluster Category Planning Manager at National Foods Limited since April 2022. With a successful track record in managing significant business value, Muhammad has effectively collaborated with regional teams to drive category goals, execute customized trade plans, and optimize return on investment. Previously, in the role of National Route-To-Market Manager, significant achievements included enhancing distribution efficiency and national coverage. Prior experience includes roles as Area Sales Manager at Reckitt, where management of a large retail portfolio led to substantial growth, and various positions at GSK, Novartis, and Nearpeer, showcasing expertise in marketing strategies and team leadership. Muhammad holds a Bachelor’s Degree in Economics from Lahore University of Management Sciences and is currently pursuing an MS in Business Analytics at KSBL.