Scott Williams

Scott Williams has extensive experience in marketing and digital strategy. Scott has worked at National Heritage Academies since 2017, where they are currently the Recruitment Marketing Team Lead. In this role, they have developed successful social media and digital marketing recruitment strategies, accounting for a significant percentage of total hires each year. Scott has also increased video creation and engagement rates on social media since joining the company.

In addition to their work at National Heritage Academies, Scott is the President of the HRG Board at Human Resources Group of West Michigan. Scott is also actively involved in the Big Brother Big Sister of Grand Rapids organization, where they serve as an Advisory Council Member and has previously worked as a Marketing Volunteer.

Prior to these roles, Scott was a Social Media and Digital Marketing Specialist at Credit Union ONE, where they maintained the social media calendar and worked with an external marketing agency. Scott also worked as a Teller at the same company. Before that, they gained experience as a Social Media Specialist and Intern at Clio Big Boy, where they created and managed content for the restaurant's social media platforms and addressed customer inquiries and complaints.

Scott Williams studied at the University of Michigan-Flint from 2007 to 2012, where they earned a Bachelor of Business Administration (B.B.A.) degree with a focus on Marketing. Scott also holds a certification in Google Analytics from Twitter, although specific details on when and where it was obtained are not mentioned.