Aileen B.

Aileen B. has extensive experience in fan engagement and data strategy within the sports industry, currently serving as Vice President at the National Hockey League since January 2016. Aileen has a strong background in data management and marketing, having previously held roles such as Senior Director and Senior Manager of Data Strategy at the NHL, where responsibilities included overseeing the BLADE data warehouse and managing email campaign processes. Prior experience includes positions at All American Games as Marketing & Communications Manager, where a new CRM strategy was implemented, and at Major League Baseball, providing client services for the World Baseball Classic. Aileen also possesses experience in business affairs, licensing, and event management, with educational credentials that include a B.S. in Accounting from the University of Delaware and an MBA in Sports Management from San Diego State University.