National Infusion Center Association (NICA)
Robin Widroff is an experienced executive in the healthcare industry, currently serving as Chief Executive Officer at FloMed Infusion since October 2020 and as an Advisory Committee Member for the National Infusion Center Association since October 2022. Previously, Robin held positions at GeneID Lab as an Account Executive, where the focus was on molecular testing services, and at Centrad Healthcare, LLC as a Senior Account Executive, responsible for customer relations and revenue generation. Prior experience includes serving as President and CEO of Care Medical Products Inc. and Senior Vice President of Operations at Elite Medical Products, Inc. Early career began as an Advertising Sales Representative at The Jewish Press. Robin holds a Bachelor of Arts in Health Care Administration/Management from The City University of New York.
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National Infusion Center Association (NICA)
National Infusion Center (NICA) is a nonprofit trade association and the nation’s voice for non-hospital, community-based infusion providers that offer a safe, more affordable, and more cost-effective alternative to hospital care settings for provider-administered medications. NICA's efforts are focused on delivery channel sustainability and expansion, buy-and-bill protection, maintaining net positive reimbursement, improving treatment adherence, and promoting patient safety and care quality. We support policies that improve drug affordability for beneficiaries, increase price transparency, reduce disparities in quality of care and safety across care settings, and enable care delivery in the highest-quality, lowest-cost care setting. Our goal is to help decision makers understand the value of receiving provider-administered medications in non-hospital care settings and ensure that the community-based infusion center remains a safe, more efficient, and more cost-effective alternative to hospital care settings.