Kathryn Weir is a seasoned marketing communications professional with extensive experience in health and brand marketing. Since June 2020, Kathryn has served as the Senior Brand and Marketing Communications Manager at NICE, where a new brand marketing function was established to enhance audience engagement. Prior to this role, Kathryn spent seven years at Cancer Research UK, leading various health marketing initiatives targeting healthcare professionals and the public, including strategic marketing campaigns for bowel cancer screening and tobacco denormalisation. Kathryn's earlier career includes positions as Account Director at Hemisphere Design & Marketing and The Raft, as well as a Senior Account Manager at The Hub and McCann Erickson, where comprehensive skills in account management and social marketing were developed. Kathryn holds a BSc Hons in Biology and Psychology from Liverpool John Moores University.
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NICE - National Institute for Health and Care Excellence
NICE balances the best care with value for money across the NHS and social care, to deliver for both individuals and society as a whole. We do this by: 🔹Providing rigorous, independent assessment of complex evidence to produce guidance and advice for health and social care practitioners. 🔹Developing recommendations that drive innovation into the hands of health and care professionals. 🔹Encouraging the uptake of best practice to improve outcomes for everyone.