National Memorial Arboretum
Sarah Oakden-Nancarrow is an accomplished marketing professional with extensive experience in various leadership roles across multiple organizations. Currently serving as the Head of Marketing at the National Memorial Arboretum since May 2014, Sarah oversees marketing efforts for a prominent visitor attraction, which welcomes 340,000 visitors annually. Prior to this role, Sarah was a Member of the Board of Trustees and Chair of the External Affairs Committee at the Elvaston Castle and Gardens Trust, where strategic initiatives were developed for sustainable growth and increased visitor engagement. Additional experience includes serving as Director of Sales at Hilton and Hampton by Hilton, Senior Marketing Officer and Marketing Manager with Leicestershire County Council, and various marketing positions at Boots and Findel Education. Sarah holds a 2:1 Hons degree in Marketing from Hull Business School.
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National Memorial Arboretum
WHERE OUR NATION REMEMBERS The National Memorial Arboretum is the UK’s year-round centre of Remembrance; a spiritually uplifting place which honours the fallen, recognises service and sacrifice, and fosters pride in our country. The Arboretum is part of The Royal British Legion family of charities. Sited in the heart of the Nation, with 30,000 maturing trees and over 330 significant memorials set in 150 acres, it is a beautiful and lasting tribute to those who serve their country or who have died in conflict. Visitors from all walks of life number around 300,000 per year, including Service personnel, veterans, students of all ages, groups and individuals. Over 200 special events are held annually. The Act of Remembrance, including a Silence, is observed daily in the Millennium Chapel. The Arboretum is home to the striking Armed Forces Memorial which commemorates those who have been killed on duty or as a result of terrorism from the end of the Second World War to the present day.