Ivi Varda

Ivi Varda currently serves as the Head of Membership at the National Portrait Gallery, a position held since October 2024, following a similar role at the Victoria and Albert Museum from September 2018 to September 2024. Prior experience includes serving as Senior Membership Manager for Acquisition at The British Museum from February 2013 to September 2018, and Visitor Services Manager at the Solomon R Guggenheim Museum from January 2006 to August 2008. Early career experience includes working as a Senior Account Executive at ANTENNA AUDIO from September 2001 to December 2006. Ivi Varda holds a Doctor of Philosophy in Marketing Strategy from Cardiff University, completed in October 2024, and a Master of Arts in Marketing from Coventry University, earned in January 1997. Key skills include marketing automation, membership sales, volunteer management, search engine optimization, and analytical skills.