Sarah Mckraken

Sarah McKraken is a seasoned professional with extensive experience in paid media and search engine marketing. Currently serving as a Senior Paid Media Account Manager at National Positions since March 2024, Sarah previously excelled as SEM Team Lead at HawkSEM, managing a team of four and overseeing over 35 client relationships. Sarah's expertise includes optimizing advertising efforts across Google, Bing, and Paid Social, successfully driving significant revenue growth and increasing conversion rates. Earlier roles include Paid Media Analyst at National Positions, where a 26% increase in conversions was achieved, and a Volunteer SEM Specialist for Big Brothers Big Sisters of America, where a $10,000 monthly Google Ad Grant was secured. Sarah holds an MBA from the University of Illinois Urbana-Champaign.