Adam Reiter

Adam Reiter possesses extensive experience in event management and business development across various organizations. Currently serving as Senior Director of Event Experiences at the National Retail Federation since June 2017, Adam has progressed from Project Manager to Director in the same department. Prior experience includes a role as Business Development Specialist at the American Physical Therapy Association, overseeing affinity programs and sponsorship sales. Adam also held the position of Senior Director of Business Development & Marketing at Leisure Lite Industries, where responsibilities included leading national sales and marketing strategies. Initially, Adam worked as Marketing Coordinator at the Newspaper Association of America, focusing on the promotion of digital and print products. Adam holds a Bachelor of Science in Business Administration from American University.