Celena Bretton is an accomplished digital product leader with extensive experience in the cultural and nonprofit sectors. Currently serving as the Head of Digital Products at the National Trust since July 2021, Celena supports product leads across multiple user-facing digital portfolios and leads a team focusing on digital innovation. Prior roles include Digital Product Manager at the National Trust, Product Manager for the Natural History Museum's visitor experience, and Digital Media Strategy Manager within the same organization. Additional experience encompasses web publishing and content management at the Law Society of England and Wales, as well as various roles in museums and community media. Celena holds a BA (Hons) in Theatre and Performance Writing, an MSc in Interactive Multimedia Production, and a Diploma in Geoscience.