Merla van der Maas

Merla van der Maas is an experienced marketing professional with a strong background in developing communication strategies and managing marketing campaigns across various industries. Currently serving as a Senior Marketing-communicatieadviseur at Nationale Hypotheek Garantie since November 2017, Merla focuses on positioning strategies and content optimization. Previous roles include Campagnemanager at Caiway, Senior Marketing Advisor at World Animal Protection Nederland, and Marketing Communicatie Adviseur at Sense Products. Merla has also held significant positions at Nationale-Nederlanden and Nederlandse Staatsloterij, where responsibilities encompassed social media strategies, customer retention strategies, and internet channel development. Education includes multiple degrees and certifications in business management, CRM, and marketing from esteemed institutions such as Erasmus University Rotterdam and Hogeschool Utrecht.