Eduard Appelboom is an accomplished product owner and marketing manager with extensive experience in the insurance and financial services sectors. Currently serving as the Product Owner for Composable Package Services at Nationale-Nederlanden since February 2022, Appelboom leads a team focused on developing IT components for various business partners. Previous roles include product ownership in IT pricing, retail SAP, and multi-channel calculation teams, demonstrating a strong background in the digital transformation of business lending and insurance products. Additionally, experience as Senior Partner Marketing Manager at Floryn and Customer Journey Expert at ING Nederland highlights expertise in strategic partnership development and customer journey management. Appelboom's skill set is complemented by a degree in Commercial Economics from Amsterdam University of Applied Sciences and recent education at INSEAD.
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