Catherine O'Connell

Catherine O'Connell is a seasoned professional in customer experience and digital marketing, currently serving as a Senior CX Consultant at Nationwide since May 2025. Prior experience includes leading personalization efforts at Franklin Templeton as the Personalization Lead for the US Digital Experience, where strategic consultations and a comprehensive roadmap were developed based on market research. Prior roles at Prudential Financial include Manager of Strategic Initiatives for both the D2C Startup and Retail Advice and Solutions, where operational strategies and customer experience enhancements were prioritized. Earlier experience spans roles at UCD Michael Smurfit Graduate School of Business as a Marketing Advisor and RBS Citizens as a Corporate Banking Credit Analyst. Catherine holds a Mini-MBA in Digital Marketing from Rutgers Business School and a Master's Degree in Marketing Practice from University College Dublin.