Greg Lively is an accomplished sales leader with extensive experience in driving profitable growth across various sectors, particularly in the food and beverage industry. Currently serving as the Sales Leader for Natra in the US and Canada since August 2022, Lively previously held significant roles including Vice President of Sales at Advantage Solutions, where leadership of Sales and Analytic teams focused on retailtainment events, and Vice President of Sales for North America at CHR HANSEN, where results were achieved through a dedicated Natural Color Sales Team. Lively's career also includes a successful tenure as Senior Director of Sales at The Kraft Heinz Company, where over $650 million in sales was generated, and positions at Kraft Foods Group and Cadbury, where strategic initiatives led to substantial sales growth. Lively holds a Bachelor of Business Administration in Marketing from Mississippi State University.
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