natrel Health
Pegeen Luther has been working in various companies in the field of operations, finance, human resources, and contracting since the early 1980s. Currently, Pegeen holds the position of SVP at Natrel Communications and has previously worked at General Dynamics Advanced Information Systems, Lucent Technologies, and Bell Labs. Pegeen earned a BA in English from The Catholic University of America.
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natrel Health
natrel is an independent, full-service healthcare communications agency based in Parsippany, New Jersey. The agency brings a unique Bilateral Branding discipline to the marketing challenges of global and domestic healthcare clients. With a goal of differentiating differently, natrel applies bilateral thinking from insight development through the execution of deliverables across a full spectrum of promotional channels. To learn more about natrel: Visit our website: www.natrelHealth.com Contact our General Manager: Nicole Hyland nhyland@natrelhealth.com (973) 292-8400 STRATEGIC SERVICES • Branding workshops (archetypes, DNA, personality, and values) • Campaign tracking • Commercial and strategic brand planning • Competitive and brand workshops • Engagement planning • HCP/patient journey development • Insight mining • Medical strategy and consultation • Positioning • Scientific lexicon development • Tactical development CREATIVE SERVICES • A full range of media—print, digital, video, live experiences, etc • Brand story and message development • Branding (US and global) • Campaign development (brand, disease, cause, corporate, franchise) • Congress/event marketing • Global marketing • Patient and care partner marketing • Professional marketing • Sales rep support