Frederic Lecerf has extensive experience in leadership roles within the agriculture and wine industries. Since August 2021, Frederic serves as the Responsable expérience client at NATUP. Frederic has been a Co-propriétaire at Clos des Bacchantes since October 2014, promoting family vineyard operations and the Beaujolais region. Previous positions include Directeur Logistique et Transport and Directeur des projets at Avantis Coopérative from November 2018 to June 2021, and an Administrator at Desjardins from April 2017 to April 2021, focusing on enhancing the cooperative's mission and socio-economic development. Frederic's career also includes roles at Unicoop, where leadership included overseeing operational efficiency and technology, and contributions to various cooperatives through administrative positions aimed at organizational development. Frederic holds a bachelor's degree in Agro-food Economics and Management from Université Laval and additional certifications in supply chain management and project management from HEC Montréal.