Carolina Faita Baptista

Carolina Faita Baptista is a skilled professional in social media and influencer marketing, currently serving as a Social Media and Influencer Marketing Analyst at Natura since September 2023. Previously, Carolina worked as an Account Executive at Ketchum Brasil, providing comprehensive communication strategies for adidas Brasil, and as a Junior PR Analyst at FOREO, managing media relationships and coordinating events. Carolina's early career includes roles at Jequiti Cosméticos, where responsibilities encompassed marketing campaign support and influencer strategy, as well as an international experience with The Walt Disney Company's International College Program. Carolina holds a Bachelor's degree in Journalism from Pontifícia Universidade Católica de São Paulo, further supported by a high school education from Texas Tech University and Colégio Pentágono.