David Baxter

VP Sales & Marketing at Natural Delights

David Baxter, MBA has a diverse work experience spanning over 14 years. David is currently the Marketing Director at Bard Valley Natural Delights Medjool Dates, a position they have held since October 2020. Prior to this, they worked as a Brand Manager at the same company from February 2019 to October 2020, and as a Product Marketing Manager from June 2018 to February 2019.

Before joining Bard Valley Natural Delights Medjool Dates, David worked at Bellisio Foods as an Associate Brand Manager from October 2017 to June 2018. David was responsible for driving the Michelina's brand through PNL management, innovation pipeline development, consumer marketing programs, and cost savings initiatives.

Prior to Bellisio Foods, David worked at TreeHouse Foods as an Associate Marketing Manager from February 2016 to October 2017. In this role, they led various activities that drove business results, managed the P&L on the snack bar business, initiated new product commercialization, and analyzed market data to provide actionable insights.

David also gained valuable experience at General Mills, where they held multiple roles. David started as a Marketing Associate from January 2015 to February 2016 and then transitioned to a Marketing Business Analyst from September 2013 to December 2014. As a Marketing Business Analyst, they led cross-functional teams in delivering numerous projects and generating significant annual profit for the division.

Earlier in their career, David worked at ABM Industries as an Account Manager from April 2010 to March 2013. David also held roles as a Regional Project Manager and Management Trainee at the company. David began their professional journey as a Production Supervisor Intern at Sonoco, where they implemented continuous improvement projects and collaborated with hourly employees to drive engagement.

Overall, David Baxter, MBA has a strong background in marketing and brand management, with experience in P&L management, consumer marketing programs, project management, and market analysis.

David Baxter, MBA, obtained their Master of Business Administration (MBA) degree with a concentration in Marketing from the University of Minnesota - Carlson School of Management. David attended the program from 2013 to 2016. Prior to their MBA, they earned a Bachelor of Science (BS) degree in Engineering Management from Western Michigan University, where they studied from 2003 to 2008.

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