Nature
Trudi Sampola is an accomplished professional with extensive experience in people and culture leadership across various industries. Currently serving as the Director of People & Culture at Nature since November 2022, Trudi previously held key roles such as Head of People at HERO Agency and GM Marketing at carsales.com.au, where responsibilities included national leadership, recruitment, and strategic marketing initiatives. Trudi's background includes mentoring aspiring entrepreneurs at RMIT University and significant positions at CHE Proximity, Ikon Communications, and fivefootfour, contributing to employee lifecycle management and business development. Holding a BA in English Literature and International Politics from The University of Western Australia, Trudi's expertise encompasses strategic planning, talent management, and organizational effectiveness.
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Nature
Nature is a 17-year-old agency with offices in Melbourne and Sydney. Over this time we have grown steadily to cater for growing demand, achieving an enviable record of both client and employee retention. With a strong boutique ethos and working style, our guiding beliefs and principles are the same today as when we started. At their heart these are about putting our clients first and adapting around their needs, delivering on our promises, working collaboratively to produce great results, and fueling excellence through passion, curiosity and inquiring minds. We’re the agency to work for if you’re after an employer who cares about your professional and personal development, if you want greater control over your success, want to exert greater influence over your environment, and if you want to be part of a winning team. We’re the agency to work with if you’re after a partner that consistently delivers the methodological excellence and robust research and analytics needed to underpin important decisions, with insights delivered in an accessible easy-to-understand way. What really sets us apart, though, is the care and passion that supercharge the Nature approach to client service. As a Certified B Corp, we are one of around 400 Australian organisations considered leaders in the global movement to innovate economic and operational systems to have a positive impact on society, the community, our planet, clients and our team. Nature won The Research Society’s Large Organisation of the Year Award in 2023, B&T Research Agency of the Year in 2018 and 2020, the B&T People & Culture Award for under 100 employees in 2023, The Research Society’s Research Effectiveness Award in the Technology and Innovation category in 2021& 2023, The Research Society’s Research Effectiveness Award in the Consumer Insight category in 2023, 2023, and has been a Finalist in ESOMAR’s Global Research Effectiveness Awards in 2014, 2015 and 2022.