Naturkompaniet AB is a chain of outdoor retail shops spread evenly over Sweden, selling outdoor and travel equipment from leading, international brands. Naturkompaniet’s oldest subsidiary, AB Scoutvaror, was founded in 1931 by the Swedish Scout Movement. In 1951, the name was changed from AB Scoutvaror to Friluftsmagasinet Scoutvaror AB and, in 1991, the name finally became Naturkompaniet. 

The Company has its branches, franchise stores as well as e-shopping. Naturkompaniet is owned by Fenix Outdoor AB listed on Nasdaq OMX Nordic Mid Cap. Naturkompaniet has two sister companies Globetrotter GmbH and Partioaitta Oy, which are the leading retail chain in sales of products for outdoor activities and travel in Germany and Finland. Naturkompaniet has since its establishment, provided its customers with quality equipment for forest, mountains and wilderness activities.

Retail

Travel & Leisure

Naturkompaniet

Naturkompaniet's headquarters in Norrmalm, Sweden

Henrik Hoffman

Sofie Saberski

The Sales and Marketing team at Naturkompaniet focuses on driving customer engagement and increasing sales through effective merchandising, brand representation, and sales planning. Team members collaborate to create attractive product displays, optimize inventory strategies, and provide exceptional customer service, while also promoting the company’s outdoor and travel equipment to enhance brand visibility and loyalty in the marketplace.

Naturkompaniet

Org chart

Teams

Sales and Marketing

Offices

Naturkompaniet

Org chart

Teams

Sales and Marketing

Offices

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