Rolf Lioen

Rolf Lioen is a seasoned professional in the medical equipment and healthcare industry with extensive experience spanning over three decades. Currently serving as Senior Director Sales for APAC & EMEA at Natus Medical Incorporated since January 2017, Rolf is responsible for driving sales and strategy related to products and services for diagnosing and treating neurological disorders. Prior to this, Rolf held various leadership roles at Philips Healthcare, including General Manager for Vietnam, Indonesia, and the Philippines, where revenue and operating income targets were achieved and key product margins were improved. Rolf's earlier positions at Philips included Director of Business Development for Asia Pacific and Director of the Magnetic Resonance business unit, where market strategies and execution plans were successfully developed. Rolf's career commenced at Technipower, and Rolf holds a Bachelor of Science degree in Electronics from the Amsterdam University of Applied Sciences.