Praful Sardana

Praful Sardana is an experienced professional in digital marketing and analytics, currently serving as Vice President at NatWest Group since May 2016. In this role, Praful oversees the design and delivery of a multi-channel customer contact strategy, implements campaign management lifecycles, and drives digital-first initiatives to enhance customer engagement. Prior to NatWest, Praful held positions at Accenture as a Digital Marketing Consultant, where responsibilities included strategy development and large-scale transformations, and at Deloitte as a Marketing Consultant, focusing on multi-channel marketing campaigns. Praful's earlier roles included database analysis positions at Wunderman and Mercer. Praful holds a PGDM in Business from the Indian Institute of Management Rohtak and a B Tech in Electronics and Communication.