Navigator
Melissa Byleveld currently serves as the Chief Operating Officer at Navigator, where expertise in digital marketing is combined with storytelling to cater to the luxury market. With a diverse background, Melissa has held roles such as Director at Both Birds, where a focus on SEO-ready websites for small businesses is emphasized. Previous positions include Operations Director at Diffusion Digital and Head of Search at Matter Of Form, where data-driven insights contributed to successful digital marketing campaigns. Melissa's career has also included strategic roles in SEO and content marketing at companies such as Secure Site and Go Up Ltd, as well as media consulting positions at Anova Health Institute and Africa Check. With advanced degrees in Political Communication and Journalism from the University of Johannesburg, alongside a graphic design credential from AAA School of Advertising, Melissa possesses a robust educational foundation to support professional endeavors.
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Navigator
Inspired by stories and driven by data, Navigator combines compelling storytelling with incisive content and digital marketing. Bringing together the digital marketing expertise from two well-respected companies, Matter Of Form and Perowne International, the Navigator team has a deep understanding of the luxury market, with an end-to-end approach that combines editorial, content and SEO with paid media, organic social and web. We join the dots, creatively helping brands reach their customers at every touch point, driving short-term commercial results and long-term growth. We know what makes a good story, and we know how to use data and insight to get results. Uniquely, we are the only agency that combines both, using a 360-degree approach that covers every platform and every touch point to achieve commercial goals. Our services • Brand storytelling • SEO • Paid Media • Social Media • Production