NaviSync LLC
Carlene (Rannells) Rotondo is an accomplished marketing professional with extensive experience in account management and leadership. Currently serving as Associate VP and Group Account Director at NAVISYNC since March 2015, Carlene has advanced through various roles such as Group Account Director and Account Supervisor. Previous experience includes positions at ICC Lowe Trio, Maxcess Managed Markets, Access Communications LLC, AIG, and McNeil Nutritionals, demonstrating a strong track record in managing client accounts and delivering marketing solutions. Carlene holds a Bachelor of Business Administration degree with a focus in Marketing and Human Resource Development from James Madison University, earned between 1999 and 2003.
NaviSync LLC
The health care environment is becoming more complex, with commercial and government payers attempting to control how health care is practiced and influence market perceptions about products, coverage, or services. NaviSync is a full-service managed markets company providing intelligent sound strategy to increase access to your brand through the utilization of actionable insights gleaned from payers, hospitals, and alternative care settings. Efficiently delivered market intelligence is critical to attaining payer access and achieving commercial success. We tackle access and reimbursement challenges for top-tier pharmaceutical/biotechnology companies, including specialty market products. Strategic Guidance: market access, launch planning, channel integration/optimization, plan benefit design approaches, and market events. Market Research: quantitative/qualitative managed markets research, competitive intelligence, data analysis, and advisory boards. Tactical Solutions; reimbursement and access services, unmet needs, value proposition, pull-and-push through promotion, and personal and non-personal promotion. Training: marketplace and landscape, account/product planning and pull-through, live and virtual workshops, eLearning, and videos and podcasts.