Aged 48, Pierre was until 2019 President of the IVECO brand in charge of Bus and Truck activities, representing a turnover of approximately €9 billion. Pierre has more than 20 years of experience in the agricultural vehicle, bus and truck industries acquired during his career at New Holland, CNH and IVECO.
He began his career in 1997 at New Holland with an international career in the United States and Brazil. He then continued his career with senior sales positions in Spain, Africa, Japan and Benelux where he was in charge of CNH's agricultural activities. In 2007, he was appointed Global Head of New Holland's Tractor Business, leading the complete overhaul of the product offering, successfully repositioning the brand and winning numerous international awards, including the SIMA gold medal in Paris with the first hydrogen-powered tractor.
In 2012, Pierre joins IVECO to take responsibility for the Bus activity. In 2014 he is promoted as President of the IVECO brand in charge of the Bus and Truck activities within CNH Industrial, the new company created by the merger of CNH and IVECO. Under his leadership IVECO returned to profitability, strongly developed its alternative powertrain offering and was the first ever manufacturer to display a zero diesel stand at the 2018 Hannover Commercial Vehicle Show.
From 2014 to January 2019, Pierre was a member of the Board of Directors of ACEA (European Automobile Manufacturers Association). Since May 2020, Pierre has been a member of the Board of Directors of FRIEM S.p.A.
Pierre holds a Tank Officer degree from the French Armored Cavalry School in Saumur, a Master Grandes Écoles in Marketing and Technology Management from NEOMA Rouen Business school and an MBA from the UMASS ISENBERG School of Management, Amherst, USA. He speaks 7 languages acquired during the course of his international career.
Current role