Our Enterprise Mission

NAXION is a broadly-resourced, nimble boutique that relies on advanced analytics, data integration, and sector experience to help businesses direct the destinies of their brands. The firm is distinguished by a genuine synthesis of research proficiency and astute business consulting, supported by one of the industry’s most inventive and customizable toolkits. The acuity of our thinking is matched by the exceptional quality of our process.
  
Our Origins & Culture

NAXION’s hybrid “enterprise DNA” is rooted in century-old origins as the world’s first business intelligence firm, National Analysts, which played a critical role in the development of the discipline. Subsequent decades as a division of Booz.Allen & Hamilton established a new leadership role for the firm in advancing data-driven decision cultures across a range of industries. Today, NAXION is an independent, employee and woman-owned firm fiercely dedicated to industry leadership and innovation. Our exceptional commitment to client service and partnership is enabled by a unique boutique culture offering global decision support.

Our Services & Sectors

NAXION engagements routinely address market entry strategy and customer segmentation, opportunity assessment and forecasting, product development, brand value creation and strength, customer experience, pricing strategy, and lifecycle management. Our specialized NAscence Group supports Life Sciences innovation and commercialization with a suite of services scaled to Big Pharma or emerging Biotech, including forecasting, clinical trials design, and market entry strategy.

Specialized industry practices include Health & Life Sciences, Financial Services, Information Technology, Consumer Products, Building & Industrial Systems, Vehicles & Heavy Equipment, and Energy. Depth of experience across a range of B2B industries equips us to help client enterprises understand and meet the needs of business customers in complex market ecosystems.


Business Intelligence

Enterprise

Life Sciences

NAXION

Susan McDonald

Susan Schwartz McDonald

The Leadership Team at NAXION is responsible for setting the strategic vision and direction of the firm, ensuring alignment with the company’s mission to deliver advanced analytics and consulting solutions. This team oversees organizational operations, drives innovation, and fosters a culture of excellence and client-centric service across various sectors. By integrating cross-disciplinary expertise, the Leadership Team guides NAXION in navigating complex market challenges, enhancing brand value, and spearheading new business initiatives.

Leadership Team

About

Team members

Other teams at NAXION

Data Analysis and Research

Human Resources and Operations