Hafsa Mehmood

Hafsa Mehmood has a diverse range of work experience spanning various industries and roles. Hafsa started their career as a Campus Ambassador for Yayvo, where they helped create awareness about the brand's campaigns on campus. Following that, Hafsa worked as a Project Intern for PepsiCo, where they were involved in various assignments and a critical project focused on business transformation. Hafsa conducted market visits, analyzed feedback, and made recommendations for improvements.

Hafsa then worked as an Undergraduate Teaching Assistant at the Institute of Business Administration, where they provided support in teaching and administrative tasks for two courses. Hafsa also gained experience as a Project Trainee at FrieslandCampina, where they observed and studied the market scenario in the FMOT industry.

Additionally, Hafsa worked as a Script Coordinator at Unicorn Black and as an SEO Content Writer at Peekaboo Guru. In these roles, they demonstrated skills in content creation, search engine optimization, and digital marketing techniques. Hafsa utilized tools such as WordPress, Google Search Console, and Canva to drive traffic to the websites and generate engaging social media content.

Most recently, Hafsa joined NayaPay as a Product Manager, responsible for managing and developing products. Prior to that, they held a role at NayaPay as Business & Product. Hafsa'swork experience showcases their versatility, adaptability, and ability to contribute effectively in various roles and industries.

Hafsa Mehmood completed their A-levels in Business/Commerce, General from Beaconhouse in 2016. From 2016 to 2020, they pursued a Bachelor of Business Administration (BBA) from the Institute of Business Administration.

In terms of additional certifications, Hafsa obtained the following:

- In April 2020, they completed a course on "Digital Analytics for Marketing Professionals: Marketing Analytics in Theory" from Coursera.

- In January 2020, they obtained a certification in "Customer Analytics" from Coursera.

- In April 2020, they completed the "Google Analytics for Beginners" course offered by Google.

- In June 2020, they obtained a certification in "The Fundamentals of Digital Marketing" from Google Digital Garage.

- Lastly, in December 2022, they completed the "McKinsey Forward Program" from McKinsey & Company.