Khazina Siddiqui

Assistant Manager, Marketing at NayaPay

Khazina Siddiqui is a skilled marketing professional with extensive experience in various roles, including Management Trainee and Project Trainee at NayaPay, and Marketing Associate at Unilever. At Unilever, notable achievements include increasing product sales by 13% through strategic discount management, launching a successful TikTok account, and driving a 23% increase in orders during peak hours via optimized messaging content. Additionally, Khazina has demonstrated leadership in inventory management and digital marketing across multiple internships and positions with companies such as Wavetec and AIESEC, culminating in the development of innovative solutions that significantly enhanced online engagement and operational efficiency. A graduate of the Institute of Business Administration with a Bachelor of Business Administration in Marketing, Khazina showcases a strong foundation in business principles paired with practical experience in diverse marketing strategies and team management.

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