KC

Kate Caballero

Digital Marketing Director at Nayya

Kate Caballero has a diverse and extensive work experience spanning various industries. Kate most recently worked at Pavilion as a Member, starting in March 2023. Prior to that, they served as the Digital Marketing Director at Nayya since January 2022.

From October 2019 to January 2022, Kate worked as the Digital Marketing & Creative Director at Harri, a highly recognized employee experience platform. Kate was responsible for managing and developing teams through a single platform.

Before joining Harri, Kate held the position of Marketing Director at CodeLumen, focusing on lighting products and project development. Kate worked to improve productivity and shorten cycle times for builders, developers, architects, and designers.

Kate's earlier experience includes roles such as Marketing Director at Fibrum, a mobile VR and AR software company, where they developed global marketing campaigns targeting American and Asian markets. Kate also worked as a Senior Marketing Manager at FinExecutive, the leading job-search platform in finance, investment, advisory, and consulting.

In addition, Kate has worked as a PR Manager at Europa Plus, overseeing external communications and content planning for popular radio stations. Kate also held the position of Senior Manager of Marketing Projects at RTC (MTS Monobrand Retail Chain), managing the marketing strategy and annual budget.

Kate's career started as a Project Manager at TVIN, an integrated marketing agency, where they developed marketing activities for global multi-national companies. Kate then moved on to Rezon, the largest full-cycle advertising agency in the South of Russia, where they served as a Project Manager, developing and localizing advertising campaigns for global clients.

Throughout their career, Kate has demonstrated their expertise in marketing, strategic planning, cross-partnership collaborations, and brand development in various industries.

Kate Caballero earned a Bachelor's degree in the Faculty of Philosophy, Logic, and the Methodology of Science from Southern Federal University, which they completed from 2005 to 2009. Kate then pursued a Master's degree in the Faculty of Communication, Media, and Design at the Higher School of Economics, where they studied from 2014 to 2016. Additionally, during this period, they also obtained another Master's degree in Management for Marketing from Karlshochschule International University. In 2019, Kate attended a Vipassana Meditation Course for Business Executives offered by Vipassana. Currently, they are enrolled in a course on Visual Perception and the Brain at Duke University, starting in 2021.

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Timeline

  • Digital Marketing Director

    January, 2022 - present

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