NBA Take-Two Media (NBAT2) is a modern entertainment company from the NBA and Take-Two Interactive.

Basketball is more than a sport—it’s a gateway to pop culture. Its influence is undeniable—and more powerful now than ever. At the same time, the next generation isn’t just watching—they’re looking to participate, connect, and be part of the story.

NBAT2 exists to meet that moment. We bring people and players together through genre-defining stories and interactive experiences, spanning competitive gaming, social-first content, original programming, and live events. Everything we create reflects how basketball moves through culture—and how culture moves with it.

From music and style to travel, food, and art—and in partnership with tastemakers, athletes, creators, and fans—we’re building stories and formats that feel real, relevant, and built for the now.
We’re here to grow the game by growing the community around it. 

Media & Entertainment

Pop Culture

Sports

Video Games

NBA Take-Two Media

The Brooklyn office focuses on integrated marketing, creative production, and business development for media and entertainment.

Brooklyn

Jeremy H.

This department focuses on the development and management of various forms of content for production.

Content Production

This department is responsible for developing and overseeing branding strategies and initiatives to enhance brand identity and partnerships.

Brand Management

This department focuses on the development and execution of visual content and branding strategies.

Creative Services

This department focuses on developing and executing business strategies to enhance operational efficiency and drive growth.

Strategy and Operations

This department focuses on recruiting, developing, and overseeing talent within the organization.

Talent Management

This department oversees the management and coordination of business processes, integrated marketing strategies, and creative initiatives.

NBA Take-Two Media

Org chart

Teams

Content Production

Brand Management

Creative Services

Strategy and Operations

Talent Management

Business Operations

Offices

NBA Take-Two Media

Org chart

Teams

Content Production

Brand Management

Creative Services

Strategy and Operations

Talent Management

Business Operations

Offices

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