Ahmad Muhammad

Ahmad Muhammad is a seasoned marketing professional with a strong focus on digital content strategy and user engagement. Currently serving as a Digital Content Strategist for the NBA, Ahmad develops personalized digital experiences and utilizes data analytics to enhance user interaction. Previous experience includes roles as an Associate Lifecycle Marketing Manager at Niantic, where user acquisition campaigns were deployed, and as a Marketing Intern at Warner Bros. Discovery, contributing to brand awareness for NBA on TNT and NBA TV. Ahmad also gained experience at 2K, influencing marketing strategy for NBA 2K, and co-founded Beyond the Sole, where product development and consumer feedback were prioritized. Academic credentials include a Master of Science in Marketing Analytics and a Bachelor of Science in Business Administration, both from the Illinois Institute of Technology.