Bolivar Rodriguez

Bolivar Rodriguez is a seasoned marketing professional currently serving as the Sr. Manager of Paid Search and Display Marketing at the National Basketball Association (NBA) since April 2021. In this role, Bolivar directs global paid media campaigns for NBA League Pass, significantly contributing to subscription growth and revenue. Prior to NBA, Bolivar held key positions at Media Storm as Supervisor of Paid Search and Social, and Zenith as Senior Campaign Manager, where leadership in managing multimillion-dollar budgets and campaign optimizations was evident. Bolivar's extensive experience spans across various sectors including telecommunications, entertainment, and retail, supported by a strong educational foundation with a Bachelor’s degree in Economics from New York University and a Master’s degree in Marketing from University College Dublin.