Brittany Holland

Brittany Holland serves as the Director of Media Strategy & Planning at the National Basketball Association (NBA) since October 2016, overseeing a team of 40+ experts to manage the overarching strategy and execution of domestic paid media campaigns across various channels for NBA tentpole events. Prior roles at the NBA include Senior Manager and Marketing Manager, focusing on paid media planning and tactical media execution, driving significant year-over-year growth in brand awareness and fan engagement. Prior to the NBA, Brittany held positions at MEC, where responsibilities included leading tactical media planning and digital campaign execution, and at MediaCom as an intern, assisting with traditional and digital media planning. Brittany earned a Bachelor of Science degree in Information Communication Technology from Florida State University.