NBA
Hika Delle Donne serves as the Director of Product for AI R&D at the National Basketball Association (NBA). Previously, Hika held various roles at Warner Bros. Discovery, including Innovation Lead for TNT Sports and Creative Lead for Bleacher Report. Hika's experience also encompasses a position as Senior Strategist on a contract basis at Invisible North, as well as Senior Creative Strategist at Brandwidth. Early career roles include Creative Strategist, Associate Creative Strategist, and Project Manager at Future Colossal.
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NBA
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The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association and the NBA G League. The league has established a major international presence with games and programming in 215 countries and territories in 49 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. NBA rosters at the start of the 2016-17 season featured a record 113 international players from 41 countries and territories. NBA Digital’s assets include NBA TV, NBA.com, NBA App and NBA LEAGUE PASS. The NBA has created one of the largest social media communities in the world, with more than 1.3 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.