NBA
Katie Benjamin currently serves as the Director of Global Partnerships & Media at the National Basketball Association (NBA), focusing on Consumer Products & Gaming Partnerships since January 2013. Previous roles at the NBA include Director of Retail Partnerships and Senior Manager of Global Retail Development, where significant achievements included the redesign of NBAStore.com email programs, enhancing mobile usability and performance metrics. Prior to joining the NBA, Katie held various positions at Conde Nast, including Manager of Content Marketing and Lead Designer, leading marketing campaigns and creating branding initiatives. Earlier experience includes a role as Senior Web Designer at World Travel Holdings and Lead Designer at CP Baker & Companies, where skills in design and marketing were developed. Katie holds a Bachelor of Fine Arts in Graphic Design and Photography from Northeastern University, with a minor in art history and philosophy.
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NBA
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The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association and the NBA G League. The league has established a major international presence with games and programming in 215 countries and territories in 49 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. NBA rosters at the start of the 2016-17 season featured a record 113 international players from 41 countries and territories. NBA Digital’s assets include NBA TV, NBA.com, NBA App and NBA LEAGUE PASS. The NBA has created one of the largest social media communities in the world, with more than 1.3 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.