Ken DeGennaro currently serves as Senior Vice President of Media Operations & Technology at the National Basketball Association (NBA) since November 2016. Previously held the position of Vice President at the NBA. Ken DeGennaro earned a Master of Science in Jurisprudence with a focus on Intellectual Property Law from Seton Hall University School of Law, studying from 2007 to 2009, and a Bachelor of Applied Science from Rutgers University, completing studies from 1988 to 1992.
NBA
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The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association and the NBA G League. The league has established a major international presence with games and programming in 215 countries and territories in 49 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. NBA rosters at the start of the 2016-17 season featured a record 113 international players from 41 countries and territories. NBA Digital’s assets include NBA TV, NBA.com, NBA App and NBA LEAGUE PASS. The NBA has created one of the largest social media communities in the world, with more than 1.3 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.