Liliana Castillo

Liliana Castillo is an accomplished media and marketing professional with extensive experience in the sports and entertainment sectors. Currently serving as Associate Vice President and Head of Global Media Distribution for NBA Latin America since January 2018, Liliana has previously held significant roles including Senior Director and Director of Global Content Media Distribution for NBA Mexico. Before joining the NBA, Liliana spent 12 years at Turner Broadcasting System, Inc., where responsibilities included Innovations Senior Manager, Corporate PR Manager, and Marketing Manager for Movies and Series in Mexico and Central America. Educationally, Liliana holds a degree in Business Administration from Universidad La Salle and has pursued certifications in Digital Marketing, specializing in both general digital marketing strategies and social media marketing, from Escuela de Mercadotecnia.