Maggie O’Rourke

Maggie O’Rourke is the Senior Director and New Media Content & Distribution Partnerships Lead at the NBA, where they manage extensive relationships with digital partners, overseeing deal commitments and optimizing content across various digital assets. With a strong background in sports business and journalism, Maggie graduated Summa Cum Laude from the University of North Carolina at Chapel Hill with a Bachelor's degree in Journalism and a minor in Social and Economic Justice. Previous roles include public relations and marketing positions at organizations such as Good Samaritan Hospital and Canon Solutions America. Maggie's honors thesis centered on Twitter's use as a tool for sports marketing and public relations, particularly focusing on the NBA.